Business Planning Time?
Done properly, the annual business planning process can be a great opportunity to re-assess the market, refocus the team and build a cogent and unified plan of attack moving forward. Your marketing plan should be a viable, living document to use as a road map for success throughout the year.
It takes innovation to stay ahead of the competition. But have you heard these phrases before from your team?
“because we’ve always done it this way,”……..”we tried that once (five years ago) and it didn’t work.”
In reality, the planning process can also disrupt prime selling time, resulting in lost opportunities and a less-than-useful end result that sits on the shelf, collecting dust.
If your team could benefit from a new perspective to create a useful, vibrant business plan, maybe it’s time to look at the process with fresh eyes. We took this approach for a dual-property management team selling more than 800 rooms in a world-famous destination. The results were brought the team to a new level of creativity and accountability. To quote the General Manager:
“This is by far the best and most thorough business plan we’ve ever had in the past five years.”
Their marketing plan, which forms the basis for effective monthly and quarterly action plans, will keep the team on track to achieve new levels of market and account penetration and incremental room nights.