Being a successful hospitality consulting resource requires experience developing solutions for a variety of sales and marketing challenges. With more than 20 years of success as a Director of Sales and Marketing in major destinations, including San Francisco and San Diego, Malia Mckinney offers the experience to develop effective strategies across all markets , particularly International Leisure, Convention, Airline Crew and National Corporate segments.
In addition to experience and the ability to effectively communicate and motivate, the other main success factor is the sustained urgency. Unlike a long-term, salaried position, the effective consultant is all about measurable impact.
Below are outlined the recommended steps for establishing the best and most productive utilization of project-focused resources:
1) Work with senior management to identify and agree upon priorities and objectives, developing a written Scope of Work;
2) Provide an assessment of current situation and additional opportunities;
3) Translate those objectives into specific deliverables with a written time line;
4) Review progress, obstacles and make adjustments;
5) Wrap up project with written recap, including follow-up items to ensure continuity
Starting with the end in mind, your consultant must be able to demonstrate and sustain focus, organization, excellent communication skills and the ability to stay on task. During your initial interview, you will want to be able to articulate your specific objectives and desired time-frame for results. Time is money and the right consultant can save you both!
